
SERVE and PINK SALT
SERVE keeps ordering and billing simple and produces clean sales data. PINK SALT turns that data into personalised WhatsApp campaigns.
Most hospitality software adds screens rather than removing work. The operator ends up running the software as well as the restaurant, and the data it generates goes nowhere useful.

Restaurant operators are sold complexity. Ordering and billing systems accumulate features, and the operator ends up managing the software alongside the business it was meant to simplify.
The second failure is what happens to the data. Every transaction captures who bought what and when, and in most operations that information dies inside the point of sale rather than driving anything.
In travel and accommodation, the equivalent gap sits at discovery: guests plan across a dozen tabs, and operators have no way to insert themselves usefully into that process.
Algorizz builds hospitality technology that keeps operations simple and turns the resulting data into customer engagement rather than reports nobody reads.
Ordering and billing kept deliberately simple, on the principle that adoption at the counter decides whether any of the downstream intelligence ever happens.
Transaction data converted into personalised customer campaigns rather than left inside the point of sale as an unread report.
Personalised WhatsApp campaigns built from real purchase behaviour, reaching customers where they already are.
Conversational discovery and itinerary planning, applying the same conversational AI engineering used across the Gen AI product work.

SERVE keeps ordering and billing simple and produces clean sales data. PINK SALT turns that data into personalised WhatsApp campaigns.

An AI booking assistant for a resort, handling hotel discovery and itinerary planning conversationally.
SERVE is Algorizz's restaurant ordering and billing product, built deliberately simple so it is adopted at the counter, and producing clean sales data as a by-product.
We start with a sector diagnostic: two days with your operators, mapping the data you already generate.
We will get back to you within 24 hours.
